1. The promoter

The promoter is Studio Vahl Ltd (company no. 17071395), registered office: 4th Floor, Silverstream House, 45 Fitzroy Street, London W1T 6EB. Contact: hello@studiovahl.com.

2. Eligibility

2.1 The giveaway is open to UK residents aged 18 or over.

2.2 Employees of Studio Vahl Ltd, their immediate families, and anyone professionally connected with the giveaway can’t enter.

2.3 No purchase is necessary to enter.

3. How to enter

3.1 The giveaway opens on 26 October 2026 and closes at 23:59 GMT on 9 November 2026. Entries received after this time won’t be counted.

3.2 To enter, you must complete all three steps:

(a) follow @studio.vahl on Instagram;

(b) share the giveaway post to your Instagram story; and

(c) send @studio.vahl a direct message saying “ENTER”, then reply with your email address when we ask for it.

3.3 Your entry is only complete once you’ve provided your email address. By providing it, you agree to join the studio vahl email newsletter (see section 6).

3.4 If your Instagram account is private, please include a screenshot of your story share in your DM so we can verify your entry.

3.5 Bonus entries: for each different Instagram user you tag in a separate comment on the giveaway post, you’ll receive one additional entry, up to a maximum of three bonus entries. Tagged accounts must belong to real people, and you can’t tag brands, celebrities or yourself. Bonus entries only count if you’ve completed all the steps in 3.2.

3.6 Each person can make one main entry. Entries made through multiple accounts, automated means or bulk entries will be disqualified.

3.7 You must still be following @studio.vahl when the winner is drawn.

4. The prize

4.1 There is one prize: one Anastasia silk bridesmaid dress from studio vahl’s first collection, with a retail value of £525.

4.2 The winner can choose sky blue or olive green, in a UK size 6–16. We’re happy to arrange a virtual fitting call to help the winner choose their size.

4.3 The dress is made to order and will be delivered free of charge to a UK address by or before the end of January 2027.

4.4 Because the dress is made to the winner’s chosen size and colour, it can’t be exchanged or returned once production begins. Hemming and alterations aren’t included.

4.5 The prize is non-transferable, and there is no cash or other alternative. If the prize becomes unavailable for reasons beyond our control, we may substitute a prize of equal or greater value.

5. Choosing and contacting the winner

5.1 The winner will be selected at random from all valid entries after the giveaway closes, and announced on 12 November 2026.

5.2 We’ll contact the winner by Instagram direct message from @studio.vahl only. We’ll never ask for payment, card details or passwords. Please ignore and report any other account claiming to be us.

5.3 The winner must reply within 48 hours with their chosen colour, size and UK delivery address. If we don’t hear back within this time, or the winner isn’t eligible, we may select another winner at random.

5.4 By accepting the prize, the winner agrees that we can share their first name when announcing the result. On request, we’ll provide the winner’s surname and county to anyone who asks, to confirm the prize has been awarded.

6. Your data

6.1 We’ll use entrants’ personal information to run this giveaway, contact the winner and deliver the prize, in line with UK GDPR and our privacy policy at www.studiovahl.com.

6.2 Providing your email address is part of entering. By entering, you agree to join the studio vahl email newsletter, which includes news, early access and offers.

6.3 You can unsubscribe at any time using the link in any of our emails. Unsubscribing won’t affect your entry.

7. General

7.1 We may disqualify any entry that breaks these terms, or that we reasonably believe is fraudulent.

7.2 We may amend, suspend or cancel the giveaway if circumstances outside our control make it necessary, and we’ll announce any changes on @studio.vahl.

7.3 This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta. By entering, you release Instagram and Meta from any liability in connection with it.

7.4 By entering, you agree to these terms. These terms are governed by the laws of England and Wales.